Development of internet marketing in industry 4.0

The aim of the article. purpose article is development theoretical and methodological principles regarding influence fourth industrial revolution on Internet marketing. Analyses results. devoted to study impact marketing as an adaptive activity in New Normality. components communication nature are presented: media advertising, contextual search marketing, SEO, promotion social networks; internet branding, content direct etc. Possibilities using presented developed. Uspensky areas research communications (commodity, pricing, exchange, distribution policy). Industry 4.0 was conducted described main expected changes four most important technological advances - Things, digital ecosystems, Data-Driven Decision, artificial intelligence. penetrating more into everyday life and, combination with new technologies 4.0, being modified maximize "optimization" consumption. considered modeling innovative component context structure carried out. It determined that requires maximum personalization content, channels, giving meaning concept "social capital", which has influencers, thought leaders, so on. At same time, transition from era goods technology defines competitiveness ability become part chain conditions economic singularity. crucial identify activities need modification enter market 4.0. Conclusions directions for further research. Based conducted, this stated some can change structural elements use its results consumer when developing a strategy. obtained allow formulation develop Internet, considering industrialization